I grew up in a place where everyone I knew had jumped off at least one cliff. Generally, it was the same ocean cliffs everyone else had jumped off, and generally no one got seriously injured (I did belly flop once, but that's another story). However, when it came right down to it, your friends would eventually find a proverbial cliff (with un-proverbial water below) and tell you to jump. And, proverbially, I did.